The rise of several T20 tournaments coupled with several other factors has resulted in the declining popularity of the longer formats especially ODIs.Audiences for one day cricket slumped by 17 per cent during 2009-10.A match between Australia and the West Indies in 2010 returned the lowest audience seen for a day-night game in 5 years, with an audience of just 625,000
In the past five years, audiences for the one-day games have been in a slow downward spiral, losing between 5 and 6 per cent each year from an average of 1.18 million in 2005,
There is a plenty of evidence which highlight the fact that ODIs have lost a good number of viewers/spectators
Probably these are some reasons which prompted the ICC to make a few changes in the ODI format. ICC's new ODI rules came into effect from October 1, 2011, . Here's a crisp segmentation of the set of new rules: what each rule actually means, ICC’s intention behind these rules , and how these rules are likely to affect ODI cricket...
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